Brand Identity and Guidelines
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This web page, managed by the Communications Office, provides an overview of the Marine Biological Laboratory’s visual identity, guidelines on using the MBL logo, and resources and downloads to ensure consistent implementation of the MBL’s visual identity and branding through various forms of communications. 

The contents of this page are password protected and only available to the Marine Biological Laboratory community and affiliates. Please reference the Communications section of the MBL intranet for information on the password or email comm@mbl.edu with questions.


Which logo version should I use?

Can be used with all collateral. These files have a transparent background and may lose quality when enlarged.

These can be used in documents and collateral that will be professionally printed. These .eps vector files are compatible with publishing software, such as InDesign and Illustrator. These logos can be resized without loss of quality.

How do I incorporate the MBL brand in my email signature?
Using consistent email signatures for @mbl.edu email accounts is an opportunity to reinforce the MBL brand while relaying relevant contact information. Recommended guidelines and a template that you can use to customize your own email signature can be found in the Brand Assets folder.

How do I order stationery?
Orders for letterhead, envelopes, and business cards can be made through the Purchasing Department, purchasing@mbl.edu; 508-289-7449

Evolving the MBL Brand

The MBL Gift Shop is located in the Pierce Exhibit Center at 100 Water Street, Woods Hole, MA. The shop offers a wide variety of unique MBL related gifts including toys, games, books for children and adults, souvenirs, and clothing for all ages. Gift shop proceeds support MBL research and education programs.

shop the mbl gift shop